“Here Are 3 Main Reasons Why YouTube Is An Easy Place
To Be An Authority”
YouTube is the second largest search engine after Google. It's bigger than Bing, Yahoo!, and Ask combined.
The average person sees YouTube as an entertainment website.
As an entrepreneur, you’re smarter than that.
Maybe you’ve notice already.
Instead of reading about an idea, a solution, a product or a service, whatever it may be, people are on YouTube watching videos about it.
The big secret is this.
YouTube is actually a research website that helps CONSUMERS make purchasing decisions.
I’ll show you the stats that back this up in a second.
But just imagine being that person that can provide them with the answers they’re looking for?
Would that build trust and build your brand?
YouTube is an underused platform.
Research shows, only 9% of businesses in North America are using YouTube for marketing.
That means there is a very low chance your competitors are on YouTube.
Even if they are, there is an even a smaller percentage of them are making the type of high-quality videos it takes to establish themselves as the leading authority of the market.
The crappier your competitor’s videos are, the more professional yours would look by contrast!
YouTube influences the human brain in a way no other platform can.
Do you notice watching a video is easier than reading a book?
This is because neuroscientists have proved the human brain processes visual information 60,000 times faster than written text.
This means video is easy on the brain.
And people looove easy.
It is also proven that the sights, sounds, and motions from videos elicit an emotional and physical involvement unlike any other form of media.
Sites like Facebook and Google are great, but they simply do not have the ability to communicate like the way YouTube does.